Brand Packages | Welcome to Growler

Comprehensive brand design… bridging the gap between you and your clients

To customers and prospects your brand identity will appear professional, established and credible – a winning formula to make it easier to purchase from you.

Brand Definition: In this phase, you’ll go through the “Define Your Difference Branding Workbook” and then we’ll distill your answers down to a clear brand that will easily state who you are, what you do, what makes you different and who you can best help. We’ll use this definition as a basis for creating your brand designs.

You will work with our most our talented and experienced senior design consultants. Our bespoke logo design package includes a unique, collaborative process with the following design steps:
Development of a universal, timeless symbol and/or decorative graphic elements
Specification of typeface/s to reinforce corporate message and brand values
Selection of colours for your logo, based on colour psychology and theory, trends, and industry standards
Consolidation of symbol and company name into a single logo unit
Creation of a positioning statement to work alongside your logo

The final logo files in production-ready/electronic file formats
Sale to you of the full rights to the final logo, and the ability to copyright or trademark it as your own.
In this in-depth logo design process, you will receive a minimum of 3 concept sketches and up to 4 rounds of revisions. You’ll see many variations of the logo, and in the details of the logo, throughout this process. The entire process takes 2-3 weeks (when you provide feedback for each round within 1 business day).

Your unique visual language is an essential tool in your Brand Identity toolkit. It consists of all the graphics, colours, fonts, styles and materials you use to complement your logo. In Growler language, the part that is above the waves so to speak.
We will provide a complete ideas mix showing how your visual language will look across a range of media that you might use in your marketing communications – including brochures, advertising, presentations etc.

Our web sites are designed to be visually striking, user friendly, Google-friendly and quick to load.
Growler specialises in the design of cost-effective websites that utilise many technologies, including XHTML, JavaScript, AJAX, CSS, MySQL, PHP and Flash. Our web designers will develop interactive solutions based on the brand preferences of the client.